Brand terms

Last update: November 12, 2026

Draft under legal review. This text may change before launch.

1Prepaid campaigns

  • You prepay each campaign by Pix. The first payment is at least R$1,000 and top ups at least R$500.
  • Each slot reserves the full limit of its video until the end of its counting window.
  • Before paying you see an estimate with expected views, the fixed part and timing.

2Price

  • R$10 per 1,000 verified views, platform fee included.
  • Format videos also carry a fixed creator fee and a bonus for validated models, shown in the estimate.

3Approval and control

  • You approve the format videos, the models and the first versions of each model.
  • You can report a video up to 48 hours after posting. Charging for it stops while we decide within 24 hours.
  • Pausing or closing stops new slots. Videos already accepted keep their terms.

4Unused balance

  • Whatever was not charged returns to the account that paid.
  • Charges from fraud confirmed up to 60 days after the campaign ends come back as credit or refund.

5Claims and categories

  • You declare and prove every claim you ask to be said. Health related claims go to human review.
  • Every video is labeled as advertising.

6Use of the videos

  • Organic use on your own profiles is allowed for 12 months, with the consent each creator gives per campaign.
  • Use in paid ads requires a paid license per video, which the creator accepts.
  • For 12 months you agree to hire creators you met on Publy only through the platform or by paying the release fee.