Terms of use

Last update: November 12, 2026

Draft under legal review. This text may change before launch.
1.Who we are2.What Publy does3.Accounts4.Advertising is always labeled5.How views are counted6.Fraud review and defense7.Changes and contact

1Who we are

  • Company name: to be defined.
  • CNPJ: to be defined.
  • Address: to be defined.
  • Contact email: to be defined.
  • Data protection officer: to be defined.

2What Publy does

  • Publy connects brands that prepay advertising campaigns with creators who record their own videos and post them on their own accounts.
  • Brands pay per 1,000 verified views. Creators are paid by Pix for the verified views of their videos.
  • Publy sets the price, reviews brands and campaigns, checks content before it goes live and pays creators.

3Accounts

  • You must give true information and keep your password safe.
  • One person, one account. Creators keep one account per network for each CPF.
  • Brands register with an active CNPJ and pass a company check.

4Advertising is always labeled

  • Every video made through Publy is identified as advertising, following CONAR and the Consumer Protection Code.
  • Brands must prove every claim they ask creators to make.
  • Some categories are not accepted, such as bets, medicines, health claims, alcohol, credit, crypto, adult and political content.

5How views are counted

  • Views come from the official interface of each network, through the creator's connected account.
  • Each video is counted for 7 days from the time of posting. No payment is made from estimates or screenshots.

6Fraud review and defense

  • Suspicious activity raises alerts and may hold values that are not yet released.
  • The person involved is notified, has 7 days to defend and gets an answer in 5 business days.
  • Every automated decision can be reviewed by a person on request.

7Changes and contact

  • We will notify you before material changes to these terms take effect.
  • Questions go to the contact email above, to be defined.